Top B2B email marketing tips in the age of AI
By Dexter Low | Apr 18, 2024
Is programmatic advertising the key in a post-cookie era?
By Joel Pinaroc | Apr 4, 2024
NEWS
PubMatic, Internews partner to enable ad investment in quality journalism
By MartechAsia Editors | Apr 19, 2024
Partnership aims to help brands embrace news-encompassing marketing strategies that produce social impact, economic returns and enable them to reach and gain affinity with more customers.
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Zoomcar to drive customer engagement on their app
By MartechAsia Editors | Apr 19, 2024
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2024 Most In-Demand Skills in Marketing
By MartechAsia Editors | Mar 7, 2024
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PERSPECTIVES
Why programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are 6 reasons why.
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Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
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CleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
ANALYSES
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
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MARKETING INTELLIGENCE
CONTENT MARKETING
Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
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AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
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Events
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DXPs Need to be Less Complicated
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
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SOCIAL MEDIA
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023